Travel Agent Academy

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The BWHSM Hotels (Best Western Hotels & Resorts) Preferred Lodging Partnership with AAA/CAA will end on December 31st, 2024.  The AAA/CAA Academy website and travel agent incentive program will end as of this date.  Any questions can be directed to: AAACAA@bwh.com.

An Iconic Brand Reinvented

AN ICONIC BRAND REINVENTED

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AGENT REWARDS

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Whatʻs New

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Larry Cuculic is President and CEO of BWH Hotels. He oversees the company’s global portfolio of 18 dynamic brands, which boasts approximately 4,500 hotels across all market segments. Under Cuculic's leadership, BWH Hotels is on track to continue leading the industry as a powerful global hotel company. “It is a true honor to be selected as the next President and CEO of BWH Hotels by our esteemed Board of Directors," said Cuculic. “I am excited and look forward to working together with our Board, our members, my colleagues, and our corporate associates to usher BWH Hotels into its next chapter."

Larry Cuculic | President & CEO

There are many benefits to becoming a BWH Hotels certified travel professional.

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